RRP / cold DTC
0% off RRP
Default for non-B2B buyers. No discount off RRP.
Trade pricing
Discounts that grow with you
First B2B signup
12.5% off RRP
Auto-applied on B2B-application approval. Holds for the first 60 days or until the first paid order, then promotes to Bronze.
On approval
Bronze
15% off RRP
Default after first paid order or first 60 days expire.
Silver
17.5% off RRP
Auto at $5,000+ rolling 12-month spend.
$5k+ 12mo spend
Gold
20% off RRP
Auto at $15,000+ rolling 12-month spend.
$15k+ 12mo spend
A Managed-program tier (30% off) exists for fully ALE-run uniform programs. Invite-only. Talk to your AM if that’s a fit.
What every B2B account gets
Pricing live in your account
No quoting back-and-forth. Sign in and your tier discount appears across the catalogue.
Bulk run-bonuses stack
Same-logo runs of 10+ pick up an additional +1% to +7%, computed by run not by line.
Tier moves with your spend
Rolling 12-month spend is recomputed nightly — cross the threshold, the next tier kicks in.
Welcome credit if you bought at RRP
Applied for trade pricing within 14 days of an RRP order? You get a perceived credit equal to the Bronze-tier difference, used against your next order.
How bulk run-bonuses stack
Bulk discounts apply to the decoration run total — same logo + same garment family + same decoration type — not the cart total. A run of 25 picks up +2.5% on B2B and +5% off RRP. 100+ unlocks +7% / +12.5% respectively.
| Run qty | RRP bonus | B2B bonus |
|---|---|---|
| 10–24 | +2.5% | +1% |
| 25–49 | +5% | +2.5% |
| 50–99 | +10% | +5% |
| 100+ | +12.5% | +7% |
Common questions
How do I apply?
Sign in (or create a free account), then submit your ABN and a couple of trade references. We typically review within one business day.
Do I have to commit to a minimum spend?
No. The first signup tier (12.5% off) is yours once approved — no commitment. Higher tiers unlock automatically as your rolling 12-month spend grows.
What if my spend drops?
By default nothing happens — tiers only auto-upgrade. We only enable auto-downgrade if you opt in (your AM can flip the toggle).
Can my account manager lock me at a higher tier?
Yes. For strategic accounts, an AM can force-set the tier and skip the nightly recompute. Reach out to talk numbers.
What about wholesale or whitelabel?
That’s a separate program (we call it "trade" internally) coming in a later phase. Email hello@ale.com.au to register interest.
Ready when you are